What We Know to Be True
A living manifesto of our roots, rituals, and resistance
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The Principles We Live and Work By
We know self-love is not a luxury — it is our foundation.
It is how we preserve our joy, worth, and wholeness in a world that tries to erase us.
We know our joy is sacred.
It is not in spite of pain.
It is not performative.
It is our inheritance, our language, our resistance.
Joy is how we gather, how we rise, and how we remember ourselves.
We know when we see our own worth, we see it in each other.
We are whole, powerful, and beloved — always.
We know healing is not only survival — it is expansion.
It is how we take up space, dream boldly, rest deeply, and live freely.
We know rest is not indulgence — it is refusal.
We reject the worship of burnout.
Well-being is not something we earn — it is our birthright.
We know healing is ancestral and intergenerational.
When we rise, we carry those who came before and fortify those who will come after.
We know scent is remembrance.
Affirmation is protection.
Reflection is reclamation.
Self-love is a homecoming.
We know Black Self Wellth™ begins with self — but not in isolation.
Whether we love outward before inward, or return to self after straying, the self is sacred.
Our self is the soil where true wealth takes root.
When we remember our worth, we remember each other’s.
When we return to ourselves, we ripple outward, building communities of love, memory, and belonging.
We do not wait for permission to be well.
We are the ritual.
We are the restoration.
We are the revolution.
We belong not because we’ve been accepted, but because we exist.
And that is enough.
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What We Want
Our vision for ourselves and our community
We want to live and love fully — without apology, without compromise.
We want to honor our stories, not as wounds, but as proof of our brilliance and divine origin.
We want to correct false narratives that erase our history and deny our wholeness.
We want to amplify what is sacred in us — our joy, love, and care for one another.
These are not exceptions to who we are; they are our foundation.
We want a future where our sacredness is what the world sees first.
We want to experience joy, softness, and abundance — not as luxuries, but as daily rhythms.
We want to flourish in spaces where our humanity is honored and protected.
We want to stay rooted in our communities — to resist displacement, to belong.
We know place is sacred; protecting it is protecting our future.
We want to expand our definition of wealth — beyond profit or survival.
Our wealth is memory, ownership, circulation, community, and love.
What we create, we keep in our hands. What we earn, we return to our people.
We want to build community before anything else.
Because community is how we remember, heal, and dream.
Oils, chants, reflections — these are not ends; they are tools for gathering, rooting, and rising together.
Our truest vision is not products, but people.
People who see their own worth.
People who honor one another’s value.
People who build a world where all of us can thrive.
We want to expand what’s possible — for ourselves, our people, and future generations.
We want to live in belonging — not because we’ve earned it, but because it’s always been ours.
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What We Stand For
Our commitment and our boundaries
We stand for the flourishing of Black communities — mind, body, spirit, and story.
We champion healing, liberation, and joy as birthrights.
We honor our worth. We do not shrink, explain, or defend it.
We protect our peace — whether from systems, individuals, or ourselves.
We reject narratives that reduce us to pathology, insecurity, or pain.
We are sacred. We are whole. We are beloved.
We choose to amplify our brilliance, joy, and love — truths that have always existed, even when erased.
To protect this truth is to protect life itself.
We align with what nurtures and uplifts.
We do not align with what exploits, diminishes, or denies our humanity.
We lead with love, but love is not silence.
Our love is truth.
Our love is protection.
Our love is bold.
We do not negotiate our wholeness.
We do not abandon ourselves to belong.
We do not conform to survive.
We root in truth.
We embody the future we were told we didn’t deserve.
We thrive on our own terms.
We do not beg systems for justice.
We become the systems we’ve always needed.
We do not wait to be included.
We build.
We rise.
We lead — on our own terms.
We are not here to replicate capitalism or profit from erasure.
We are here to remember, to love, and to build what cannot be bought or sold.
We carry joy with us — not as resistance, but as proof:
We were never meant to survive.
And yet, we bloom.
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What We Know About Harm and Repair
Honoring truth, accountability, and our capacity for love
Harm happens between us. We do not deny it.
It is heavy, shaped by systemic violence —
policies that stole wealth, erased neighborhoods, criminalized our bodies, and left grief in their wake.
But harm is not our identity.
It is not our origin story.
It is not the fullness of who we are.
We choose accountability as care.
We name the rupture.
We grieve the loss.
We hold one another in truth.
We commit to repair — without erasing the sacredness of those who falter or of ourselves.
We honor that harm exists, but it does not define us.
Our truth is larger:
We are love. We are memory. We are belonging.
We are capable of both grief and repair.
We refuse to let violence be the only language spoken about us.
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What We Know About Affirmation Oils
Honoring scent as sacred ritual and earth-born wisdom
We know these oils are more than fragrance.
They are memory.
They are a bridge back to ourselves —
to land, spirit, and ancestral wisdom carried in our bones.
We know oils are not just scent.
They are liquid prayer —
anointing the body, awakening memory, inviting the spirit home.
Anointing is not vanity.
It is devotion.
A sacred act of remembrance.
A radical return.
“Affirmation oils do not give us power —
they remind us that we have always had it.”
— Black Self Wellth™
Scent can honor grief, ground us, ease restless thoughts, and call us back to joy.
The ritual itself — even more than the scent — is what connects us:
to ourselves, to our ancestors, to each other.
We are the ritual.
We are the remembering.
We are the revolution.
We honor the land, the plants, and the waters that give of themselves for our care.
We honor every hand — farmer, harvester, distiller, packer, transporter — whose labor is sacred and must never be invisible.
We honor teachers, elders, kin, and even AI tools that preserve and pass down wisdom.
We do not do this alone.
We are intentional, ethical, and rooted in reciprocity.
We choose quality over excess, purpose over trend.
We honor that the earth is not limitless.
These oils are a collaboration between land, lineage, labor, and love.
They are daily rhythms of care, not luxury.
A breath to return.
A tool to re-center.
We embrace scent as soul work — where chemistry meets ceremony.
Where fragrance becomes language.
Where care becomes a sacred act.
We are not the first to anoint, and we will not be the last.
But we are present — with reverence and responsibility.